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Activia

Dedicated to supporting digestive wellbeing for over 35 years, we offer a unique range of dairy products packed with billions of probiotics*. From classic favorites like our Activia fruit range, to new innovations such as Activia Kefir, we champion tasty and healthy choices to suit consumers’ evolving needs.

* Live cultures in yogurt or fermented milk improve lactose digestion of the product in individuals who have difficulty digesting lactose.
To be consumed within a healthy diet and balanced lifestyle.

NO. 1

fresh dairy brand worldwide within Danone’s portfolio

1000

+

recipes in our Activia range, sold in over 40 countries across 5 continents

Billions

of probiotics* in every pot

* Live cultures in yogurt or fermented milk improve lactose digestion of the product in individuals who have difficulty digesting lactose.

Leading in digestive wellbeing

Your gut is where it all begins

Caring for your gut is one of the simplest and most effective ways to impact every aspect of our health, from digestion to overall well-being. All our Activia dairy products are packed with a unique mix of five different strains, including bifidus and billions of probiotics*, as well as containing calcium to support digestive wellbeing**.

Our research shows that 30% of people are now more aware of the importance of good gut health than they were just a year ago¹ – and we’re here to keep that momentum going! That is why Activia created the Activia Gut Health Board, bringing together world-leading experts in gut health and nutrition to help people everywhere better understand and care for their gut health and overall wellbeing.

* Live cultures in yogurt or fermented milk improve lactose digestion of the product in individuals who have difficulty digesting lactose.
**Activia contains Calcium that contributes to the normal function of digestive enzymes.

1. Opinium conducted an online survey of 1,000 adults from the UK, US and Canada weighted to be nationally representative, on behalf of Activia, between 30th August – 5th September 2024

3 clear benefits

Activia contains an exclusive mix of probiotics* and calcium, delivering three key benefits:

Digestive Wellbeing¹
Daily Nutrients²
Energy Balance³

* Live cultures in yogurt or fermented milk improve lactose digestion of the product in individuals who have difficulty digesting lactose.

1. Calcium contributes to the normal function of digestive enzymes.
2. Source of calcium and source of protein.
3. Calcium contributes to normal energy-yielding metabolisms.

Over 35 years of fermentation expertise

We’ve been mastering the natural fermentation process since 1987. Today, the perfect balance of temperature and time keeps our live yogurt cultures growing and our bifidus multiplying by the billion.

Inspired by scientific breakthroughs on bifidobacteria in the 1980s, our scientists tested hundreds of bacterial strains to see which ones could survive and grow in milk.

In 1985, we developed the ultimate combination of strains but found that bifidus could not survive the 43°C temperatures of traditional yogurt techniques.

To create the perfect conditions for our bifidus to thrive, in 1987 we crafted a special blend of yogurt ferments that like to work at lower temperatures, and launched the Activia that is known and loved today.

Explore all Activia ranges

We offer a wide range of delicious dairy products to help support your digestive wellbeing*.

* Calcium contributes to the normal function of digestive enzymes.

Core

Fibre

0%

Kefir

* Levende kulturer i yoghurt eller fermenteret mælk hjælper med at forbedre laktosefordøjelsen hos personer, der har svært ved at fordøje laktose.
** Indeholder sødestoffer.

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